Novantice
Novantice
Novantice

Stop Chasing Leads.
Start Moving Accounts.

We help B2B companies move beyond campaigns and leads to build Account-Based Marketing (ABM) and Account-Based Experience (ABX) as a unified revenue operating system, focused on moving the right accounts forward with confidence, alongside targeted Recruitment Solutions for IT/ITES firms.

Turning Demand into Directed Revenue Momentum

At Novantice, we help B2B teams turn demand into clear, directed revenue motion. We bring structure, intent, and orchestration to how accounts are engaged, so activity translates into consistent pipeline progress.

Connecting marketing engagement to sales context

Every signal is translated into insight sales can act on, with clear relevance and timing.

Activating buying groups with precision

Engagement is designed around real decision-makers, ensuring the right stakeholders move forward together.

Providing momentum-focused visibility

Revenue teams gain clarity into account progression, deal velocity, and where to intervene next.

Orchestrating execution across teams and channels

Marketing, sales, and RevOps operate as one system, aligned around shared accounts, shared insights, and shared outcomes.

ABM

What ABM Means in a Modern Revenue
Organization

ABM is no longer about targeting a list of accounts with ads and emails.
That’s table stakes.

Modern ABM is about:

Identifying which accounts are ready to buy

Know who’s involved and what matters to each role

Orchestrating relevant, timely engagement

Helping sales act with confidence and precision

ABM is not a campaign model.
It’s a system for prioritization, coordination, and revenue focus.

ABX

Why ABX Is the Missing Link in Most ABM Programs

ABM gets accounts in motion. ABX keeps them moving.
Buyers experience one connected journey, not marketing, sales, or silos.

Modern ABX is about:

Designing connected account journeys across teams

Engaging entire buying groups, not individuals

Delivering context-aware interactions by intent and stage

Sustaining deal momentum by removing buying friction

When ABX is absent, even strong ABM programs lose momentum.
When ABX is intentional, buying groups align faster and deals move forward with less friction.

ABM + ABX

A Revenue Operating System

ABM provides direction

Defining where to focus based on real buying intent  ●
Identifying in-market accounts with the highest revenue potential  ●
Prioritizing effort and resources where they can create immediate impact. ●

ABX creates momentum

●  Every interaction feels connected, relevant, and timely
●  Buying groups gain confidence at each step of the journey
●  Risk is reduced through consistent, experience-led engagement

Where ABM and ABX Work as One

When ABM and ABX work together, revenue teams move beyond reacting to signals and start operating with intent and clarity. Decisions are no longer driven by isolated data points or disconnected activities, but by a shared understanding of account readiness, buying group dynamics, and experience progression.

The result is not a collection of campaigns or touchpoints, but a cohesive revenue system, one that continuously guides focus, coordinates execution, and sustains momentum across the entire account journey.

Revenue Alignment Across Teams

Marketing, sales, and RevOps operate on the same set of accounts, insights, and priorities. Shared intelligence and clear ownership replace siloed execution, ensuring teams work toward the same revenue outcomes.

Reduced Friction and Wasted Effort

Disconnected campaigns, manual handoffs, meaningless followups and duplicated work are eliminated. With ABM and ABX operating as one system, execution becomes smoother, faster and far more efficient across the entire revenue motion.

Faster Deals and Consistent Wins

Buying groups stay engaged through relevant, timely experiences that reduce uncertainty and build confidence. As a result, deals move faster through the pipeline, reducing sales cycles and win rates become more predictable.

When ABM and ABX work together, revenue teams move beyond reacting to signals and start operating with intent and clarity. Decisions are no longer driven by isolated data points or disconnected activities, but by a shared understanding of account readiness, buying group dynamics, and experience progression.

The result is not a collection of campaigns or touchpoints, but a cohesive revenue system, one that continuously guides focus, coordinates execution, and sustains momentum across the entire account journey.

Capabilities

How Novantice Works:
Precision Over Volume

Novantice helps modern B2B teams shift from volume-driven execution to precision-led revenue growth, by building systems that reflect how real buying decisions are made across multiple stakeholders and complex sales cycles.

We combine intent and signal intelligence, buying-group insight, hyper-personalized messaging, and multi-platform orchestration to ensure engagement is meaningful and momentum-driven. Every interaction is designed to move the right accounts forward, with optimization tied directly to pipeline and revenue outcomes.

What sets Novantice apart is our ability to operationalize ABM and ABX. We don’t treat them as toolsets or one-off initiatives, we build repeatable, scalable systems with measurement focused on real revenue movement, not vanity metrics.

This approach is built for teams selling complex, high-value B2B solutions. Whether you’re starting with ABM or evolving toward mature ABX, we meet you where you are and help you move forward with clarity and confidence.

ABM as a Service

Design, launch, and scale Account-Based Marketing programs without building heavy internal teams. We help you identify in-market accounts, prioritize opportunities, align sales and marketing, and build a predictable, account-based pipeline.

ABX as a Service

Orchestrate connected, experience-led engagement across channels and teams. We ensure buying groups receive consistent, role-specific experiences that maintain momentum from first signal to closed deal.

Multi-Platform Orchestration

Coordinate personalized engagement across email, LinkedIn, paid media, content, events, and sales outreach, so accounts experience one cohesive, well-timed journey rather than disconnected touchpoints.

MQL to SQL Conversion Enablement

Turn marketing-qualified interest into sales-ready conversations. We optimize qualification frameworks, intent thresholds, and sales handoffs to ensure high-intent accounts move smoothly from marketing engagement to sales action.

Search Visibility & Demand Capture (SEO & SEM)

Strengthen visibility where buying journeys begin. We optimize organic and paid search strategies to capture high-intent demand, support ABM motions, and reinforce account-level engagement.

B2B Authority & Executive Presence Enablement

Build credibility where it matters most. We help founders, CXOs, and senior leaders establish authority through strategic content, narrative positioning, and thought leadership aligned to buying-group priorities.

Tech Recruitment Solutions

Support high-growth organizations with targeted recruitment for specialized technology roles. We combine precision sourcing with employer-aligned messaging to attract niche, high-impact talent.

ITES Recruitment Solutions

Support high-growth organizations with targeted recruitment for specialized technology roles. We combine precision sourcing with employer-aligned messaging to attract niche, high-impact talent.

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B2B Companies Supported

Across Technology, SaaS, IT/ITES, and services and product-led organizations.

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Years in the Industry

Building account-based growth systems across complex B2B environments.

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Qualified SQLs Influenced

Delivered for top B2B brands through intent-led account orchestration.

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Countries Served

Supporting ABM & ABX programs across global and regional markets.

With over 9 years of experience,
Novantice’s team has established itself as a
trusted leader in tailored marketing and recruitment
solutions for the IT and Tech sectors.

At Novantice Solutions, we understand the dynamic and competitive nature of the IT and IT-enabled services landscape. Our mission is to empower businesses like yours by delivering end-to-end solutions that combine deep industry expertise with innovative strategies.

Whether you are looking to execute cutting-edge marketing campaigns with ABM and ABX or build a robust talent pipeline, we bring together the perfect mix of technology, creativity, and insight to drive measurable results. Our client-centric approach ensures each solution is customized to align with your unique business goals.

Collabs based
on trust only.

Companies we have worked with

Novant Works.

Novant Works is Novantice’s dedicated marketing arm, focusing on Account-Based Marketing, digital lead generation, and brand building exclusively for IT and ITES companies. We combine technology and creativity to craft campaigns that cut through the noise, driving meaningful engagement and accelerating sales.

Explore more about how Novant Works can transform your demand generation efforts.

Novant Consulting.

Novant Consulting is Novantice’s specialized recruitment arm, dedicated to sourcing and placing top IT and ITES talent, with a special focus on candidates from the North East of India. Leveraging deep regional expertise and industry knowledge, we connect companies with skilled professionals who align with their culture and growth goals.

Discover how Novant Consulting can help build your high-performing teams.

What it’s like
to collaborate
together.

ABM Orchestration

``The Novantice team’s ABM expertise significantly improved our pipeline quality and engagement rates. Highly recommend their integrated approach.``

Luis Curet

Senior Vice President - Securly

ABM & Recruitment Services

``Novantice Solutions brought clarity and precision to our marketing and hiring strategies. Their understanding of our niche helped us achieve growth targets faster than anticipated.``

Ganesh Marve

Vice President - Fusion CX

ABM / ABA / SEO

“Novantice transformed our ABM efforts. Their precision targeting and personalized engagement helped us open doors with accounts we had struggled to reach for months.”

Anupam Dasgupta

Vice President - Strategy at Graymatter

Let's get in touch,
we respond fast.

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Get a Quote

HQ: Bangalore

Novantice Solutions Pvt. Ltd.
#17, 7th Main Road,
II stage, Indiranagar,
Bangalore, KA 560038

Call
+91 (886) 133 4403
+91 (809) 579 6238

Email
deependra@novantice.com
career@novantice.com